At its core, our mission has been, and will always be, strengthening social services.
For much of our existence, Johego’s slogan has been Revolutionizing Community Development. Despite our previous blog entries about building a social movement, Johego has never been interested in revolutionizing community development for its own sake: rather, our hearts and minds have been moved by the reality that, every single year in the United States, tens of millions of dollars are unnecessarily spent by nonprofits creating and maintaining redundant (and quickly outdated) directories of nearby social service providers. For every dollar spent in this fashion, one fewer dollar is available for directly help people in need.
Meanwhile, as we’ve written about previously, despite a great number of nonprofits, congregations, and government programs dedicated to serving the public interest throughout the United States, more than 45 million people remain in poverty, including one in five children. During the 21st Century in the United States, this should not be the case. At its core, then, our mission has been, and will always be, supporting and strengthening those individuals and groups who are working day-in and day-out to deliver the social services that are necessary for human well-being and progress.
With that said, you may have noticed that Johego’s website and social media profiles have significantly changed during recent days. Nonetheless, Johego remains as committed as ever to improving community development, including mobilizing volunteers on behalf of social service providers, but we wanted to make sure that our branding best reflects our core mission. To that end, we are happy to announce our new slogan, Strengthening Social Services, and our new logo, which you can view below:
We are currently working on a couple of initiatives to help bring our efforts to scale. We will be sure to keep you posted as they progress. In the meantime, thank you so much for your interest and support.
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