Building a Social Movement

Last week, on Facebook and on other social media platforms, I shared an article from Harvard Business Review regarding the elements required for a successful social movement. If you haven’t had a chance to read it, I highly recommend that you do.

Photo: The March on Washington (1963)
Photo: The March on Washington (1963)

Comparing a variety of social movements, from Occupy Wall Street to the Arab Spring, the article identifies four elements that are required for these endeavors to be successful: clearly defined goals and objectives, shared values with key constituents, an effective plan of action, and a nurtured connection to the mainstream.

In many respects, although Johego has been spending a lot of time developing a smartphone application, it is also engaged in building a kind of social movement. After all, our success is dependent on how much our application is used. To that end, in the next couple of blog posts, we will be sharing some of our intentions for addressing the four elements identified above. As we do, we will want to hear from you: connect with us on social media, or send us a message directly on our Contact page to let us know what you think. Your feedback is extremely valuable. We look forward to hearing from you!

– Michael

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